# How do I handle cold email unsubscribes?
> Remove them fast, from every list, and do not email them again. CAN-SPAM expects a working opt-out. Arguing in a reply is how complaints happen.
- HTML: https://omentir.com/help/how-to-handle-cold-email-unsubscribes
- Markdown: https://omentir.com/help/how-to-handle-cold-email-unsubscribes.md

Every commercial cold email should have a way to stop: a link or a clear reply instruction. When they use it, suppress them in the sequencer the same day, not after the weekend campaign finishes.

Suppression has to follow the person across campaigns and inboxes. A new sequence that "rediscovered" them is the classic failure.

Do not require a login, a survey, or a phone call to unsubscribe. That is how you earn spam clicks instead.

A LinkedIn "please stop" is the same job. Pause email too. Channels share a human.

Keep a log. If someone claims they opted out and you kept sending, you want to be able to show the date. This is boring and it is the job.

## Related

- [Is cold outreach legal under GDPR and CAN-SPAM?](https://omentir.com/help/is-cold-outreach-legal-gdpr-can-spam.md)
- [Is CASL stricter than CAN-SPAM?](https://omentir.com/help/is-casl-stricter-than-can-spam.md)
- [What is a spam complaint rate for cold email?](https://omentir.com/help/what-is-a-spam-complaint-rate.md)

## Frequently asked questions

**Can I send one confirmation email?**

A single "you're unsubscribed" is common. A five-email "are you sure" is not.

**What if they unsubscribe from one product but might want another?**

When in doubt, stop. You can ask legal how to segment. Do not freelance a new pitch.

**Do I remove them from LinkedIn as well?**

Stop messaging. You do not have to disconnect unless they ask. Do not keep a cadence running.

**Is a physical address required in the email?**

CAN-SPAM wants a valid physical postal address in commercial email. Include it. A PO box you actually get mail at is a common pattern. Ask counsel for your case.

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