# How do I nurture leads without harassing them?
> Stay useful, leave gaps, and stop when they go quiet. Nurture is a calendar and a reason, not a longer sequence.
- HTML: https://omentir.com/help/how-to-nurture-leads-without-harassing-them
- Markdown: https://omentir.com/help/how-to-nurture-leads-without-harassing-them.md

Harassment is a volume problem wearing a strategy hat. If the person already said not now, or they never replied, another identical bump is not nurture. It is you failing to close the loop.

A humane cadence after a real conversation: one useful note when something actually changed (a hire, a product they use, a date they named), then silence. Useful means they could act on it without buying. A recap of your deck is not useful.

Space channels. Do not DM, email, and call the same week unless they asked for a follow-up. One surface per touch. If they picked LinkedIn, stay there until they give you email.

Write a stop rule before you start. Example: two follow-ups after a positive reply, or a breakup after silence, then they leave the sequence. Put them on a quarterly check-in list if the account is real. That list should be short enough that you still remember who they are.

If you cannot name why this note exists today, do not send it. The polite version of nurture is absence. See [follow up without being spammy](/help/how-to-follow-up-on-linkedin-without-being-spammy).

## Related

- [How do I follow up on LinkedIn without sounding spammy?](https://omentir.com/help/how-to-follow-up-on-linkedin-without-being-spammy.md)
- [What do I say when a LinkedIn lead says not right now?](https://omentir.com/help/what-to-say-when-a-linkedin-lead-says-not-right-now.md)
- [How do I write a LinkedIn breakup message?](https://omentir.com/help/how-to-write-a-linkedin-breakup-message.md)

## Frequently asked questions

**Is a monthly newsletter nurture?**

Only if they opted in. A cold DM is not a newsletter signup. Do not add them to marketing automation from a LinkedIn reply.

**What if they said "circle back next quarter"?**

Put a date. Send one note near that date. Do not fill the gap with "just checking in" every two weeks.

**Can software drip them for me?**

It can. Recipients can tell. If the drip cannot add a new fact, it is a bump with a nicer name.

**When does nurture become harassment legally?**

Honor stop, unsubscribe, and "don't contact me." Laws differ by channel and country. The social test is simpler: would you still send it if they could reply in front of your CEO?

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