# How do I reach the C-suite on LinkedIn?
> Write shorter, pick a business trigger, and often go through a champion first. Executives ignore vendor novels. They sometimes answer a sharp observation.
- HTML: https://omentir.com/help/how-to-reach-c-suite-on-linkedin
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C-level inboxes are a graveyard of "love your thought leadership." Lead with a company-level fact: a hire, a launch, a risk, a number they already published. Then one question. Then stop.

A director who owns the workflow will often reply faster and pull the exec in. Direct-to-CEO is for founder-to-founder, tiny companies, or when the CEO is clearly the buyer. Title vanity is not a strategy.

Keep the first DM under two sentences. No deck. No 30-minute default. 15 minutes with a named outcome, after they show interest.

InMail can be the right paid shot when they will not accept strangers. Spend the credit only if the trigger is real. A spray of CEO InMails is how the month's credits disappear.

If an assistant replies, treat them as a person with power, because they are. Ask how they prefer to schedule. Do not go around them on personal email you guessed. More on this motion in [reaching the C-suite](/blogs/reaching-the-c-suite).

## Related

- [How do I find decision makers on LinkedIn?](https://omentir.com/help/how-to-find-decision-makers-on-linkedin.md)
- [How do I get past a gatekeeper on LinkedIn?](https://omentir.com/help/how-to-get-past-a-gatekeeper-on-linkedin.md)
- [How long should a LinkedIn cold message be?](https://omentir.com/help/how-long-should-a-linkedin-cold-message-be.md)

## Frequently asked questions

**Should I connect with the CEO and the VP at once?**

You can. Do not send the identical note. If both accept, do not run two pitches that conflict. Pick a champion.

**Do executives use LinkedIn?**

Some live there. Some have someone check it. Assume a short half-life. Do not write a memo.

**Is name-dropping a board member OK?**

Only if it is true and that person would confirm it. Fake proximity is a career-limiting move.

**What time should I send?**

Their weekday morning is a reasonable default. The line still matters more than 7:42 a.m.

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