# How do I write a LinkedIn InMail subject line?
> Keep it short and specific. Name the trigger. Skip clickbait. LinkedIn's subject field is small, and it does a lot of the open.
- HTML: https://omentir.com/help/how-to-write-a-linkedin-inmail-subject-line
- Markdown: https://omentir.com/help/how-to-write-a-linkedin-inmail-subject-line.md

The InMail subject is often capped around 200 characters. You should use far less. Five to eight words that name why this note exists will beat a teaser.

Good: "Hiring two AEs this month?" or "Question on the Series B ops hire." Bad: "Quick question" and "Touching base" and "Partnership opportunity." Those are spam labels wearing a subject.

Match the body. If the subject is a hire and the body is a product dump, you baited them. They will not forgive that on a paid credit.

Lowercase can look human. It can also look like a trick. Write the way you would write an email to a peer. Do not optimize for a growth-hack thread.

If you cannot write a subject without the product name, you are not ready to spend the credit. Put the product in sentence two of the body, or not at all on the first InMail. See [what is LinkedIn InMail](/help/what-is-linkedin-inmail).

## Related

- [What is LinkedIn InMail and when should I use it?](https://omentir.com/help/what-is-linkedin-inmail.md)
- [What is a good LinkedIn InMail response rate?](https://omentir.com/help/what-is-a-good-inmail-response-rate.md)
- [How long should a LinkedIn cold message be?](https://omentir.com/help/how-long-should-a-linkedin-cold-message-be.md)

## Frequently asked questions

**Should I include their company name?**

If it fits naturally. Merge-tag company names that overflow the subject look broken. Check long names.

**Are questions better than statements?**

Questions often earn a peek. They still need to be a question only that person could get. "Got a minute?" is not that.

**Can I use emojis?**

Skip them in cold InMail. They read as a template.

**Does the subject show on mobile the same way?**

It truncates. Put the meaning first, not a greeting.

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