# What are good LinkedIn cold message templates for B2B?
> Keep two or three sentences and one question. Swap in a fact that is actually true. Templates without a trigger are just polished spam.
- HTML: https://omentir.com/help/linkedin-cold-message-templates
- Markdown: https://omentir.com/help/linkedin-cold-message-templates.md

A template is a skeleton. The first line still has to be unique or the whole thing is a mail merge. If you cannot fill the blank with a real hire, post, or stack, do not send that row.

After accept, something like: "Saw you just hired two AEs. We help new teams get first conversations on LinkedIn without standing up a sequencer. Worth a 15-minute compare notes, or should I leave you alone?" Cut our product if it does not fit. Keep the question.

If they have not accepted yet, do not paste that into the invite. The invite note is shorter and less salesy, or it is blank. After they accept, wait at least a day.

Follow-up skeleton: one new fact, one smaller ask. "Noticed the AE roles are still up. Curious if outbound is even on the list this quarter. If not, I'll close the thread." Then actually close it.

Length: two or three sentences. No Calendly in message one. No "hope you're doing well." More on length sits in [how long a cold message should be](/help/how-long-should-a-linkedin-cold-message-be).

## Related

- [How long should a LinkedIn cold message be?](https://omentir.com/help/how-long-should-a-linkedin-cold-message-be.md)
- [How do I personalize LinkedIn outreach without spending hours?](https://omentir.com/help/how-to-personalize-linkedin-outreach.md)
- [How do I write a LinkedIn connection request that gets accepted?](https://omentir.com/help/how-to-write-a-linkedin-connection-request.md)

## Frequently asked questions

**Can I use ChatGPT to fill the blank?**

You can draft. You still have to check the fact. Invented posts are worse than a boring template. See [using ChatGPT for LinkedIn messages](/help/can-i-use-chatgpt-to-write-linkedin-messages).

**Should the template mention their company name?**

If you have nothing else, a company name is hygiene, not personalization. Pair it with a reason.

**Do voice notes replace templates?**

A short voice note can work after they accept and you have something specific to say. It is not a volume channel. See [voice messages](/help/how-to-send-a-linkedin-voice-message).

**Can I send the same template on email?**

Shorten it again and fix the greeting. LinkedIn is not email. People read it in a thinner pane.

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