# Should cold emails include images?
> Skip images on first touch. They trip filters, look like marketing, and often get blocked. Plain text with one link is enough.
- HTML: https://omentir.com/help/should-cold-emails-include-images
- Markdown: https://omentir.com/help/should-cold-emails-include-images.md

Image-heavy HTML is how 2014 newsletters looked. Filters still treat big pictures, tracking pixels, and three buttons as promo. A cold first touch should look like a person wrote it in a normal client.

A small text signature is fine. A hero banner is not. Animated GIFs are not.

If you need a screenshot, send it after they ask, or host it behind a normal URL. Do not embed a tracking pixel farm.

HTML can still be simple: one font, one link, no layout tables from 2008. Many good cold programs send near-plain text.

Follow-ups can stay text too. You are not a magazine.

## Related

- [How long should a cold email be?](https://omentir.com/help/how-long-should-a-cold-email-be.md)
- [Why are my cold emails going to spam?](https://omentir.com/help/why-are-my-cold-emails-going-to-spam.md)
- [How do I handle "send me more information" on LinkedIn?](https://omentir.com/help/how-to-handle-send-me-more-information.md)

## Frequently asked questions

**What about a tiny headshot in the signature?**

Optional. If the client blocks images, the mail should still make sense. Put the meaning in text.

**Do open-tracking pixels count as images?**

Yes, technically. They also inflate fake opens. Some teams turn them off and watch replies instead.

**Can I send a PDF?**

Not in email one. Attachments from strangers look like malware. Link after they ask.

**Is a logo in the header OK?**

It makes you look like a campaign. First touch can skip the brand kit.

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