# Should I pitch in the LinkedIn connection request?
> No. The invite's job is to get accepted. A product pitch in the note is why people hit Ignore or "I don't know this person."
- HTML: https://omentir.com/help/should-i-pitch-in-the-linkedin-connection-request
- Markdown: https://omentir.com/help/should-i-pitch-in-the-linkedin-connection-request.md

The note is not a landing page. Recipients did not opt into a demo by opening My Network. A pitch in that box trains them to treat every future invite as an ad.

Say why you are asking to connect, or say nothing. After they accept, you get a DM. That is where a short, relevant mention of what you do can live, still without a calendar by default.

"We help companies like yours" in the invite is a pitch even if you think it is positioning. If the sentence would fit a banner ad, it does not belong on the request.

If you cannot imagine connecting without selling, you are not networking. You are prospecting. Prospecting is allowed in practice. It still works better when the first click is not a brochure.

Measure accepts. If they crater after you added the pitch, you already have the answer. Put the product back in message two. See [how to write a connection request](/help/how-to-write-a-linkedin-connection-request).

## Related

- [Should I include a note with a LinkedIn connection request?](https://omentir.com/help/should-i-include-a-note-with-linkedin-connection-request.md)
- [Should I add a calendar link in the first LinkedIn message?](https://omentir.com/help/should-i-add-a-calendly-link-in-the-first-linkedin-message.md)
- [What does "I don't know this person" do on LinkedIn?](https://omentir.com/help/what-does-i-dont-know-this-person-do-on-linkedin.md)

## Frequently asked questions

**What if they already know the company?**

A name drop is still a pitch if the rest is a CTA. "Saw the hiring post" is enough for the invite.

**Can I mention a customer in the note?**

Only if it is one short proof and not a case-study paragraph. Most notes cannot hold it. Save it for the DM.

**Is a question a pitch?**

A real question about their situation is not a pitch. "Open to a quick call about our platform?" is.

**Do paid ads belong in invites?**

No. Sponsored messages are a different product. Do not mix them.

[Create an Omentir account](https://omentir.com/signup). Pro is $49/month.