# What buying signals should I use before LinkedIn outreach?
> Use public events that imply a problem you can help with: hiring, new leaders, posts about the pain, product launches, funding, or a competitor they just engaged with.
- HTML: https://omentir.com/help/what-buying-signals-to-use-before-linkedin-outreach
- Markdown: https://omentir.com/help/what-buying-signals-to-use-before-linkedin-outreach.md

A buying signal is a public fact that makes "why now" obvious. Hiring for the team that would use you. A new VP in the function. A post complaining about the workflow. A launch that will create operational mess. Funding that means they will spend. Those are fair to mention because they published them.

Weak signals: they work at a company in your TAM, they have the right title, they logged into LinkedIn. That is a directory, not intent. You can still write to them. You should not pretend they asked for it.

Two tests. Is it visible enough that naming it feels fair? Does it imply a problem you actually solve? A Series B is not a reason to pitch accounting software unless the rest of the profile agrees.

Commenting on competitor posts, joining a relevant webinar, or changing jobs in the last 90 days are stronger than static filters. Use one signal in the first line. Stacking four of them looks like a dossier.

Omentir scores leads with this kind of context on purpose. You can still do it by hand with a saved search and 20 minutes. The point is to send fewer notes that could only have been written today.

## Related

- [How do I personalize LinkedIn outreach without spending hours?](https://omentir.com/help/how-to-personalize-linkedin-outreach.md)
- [How do I find decision makers on LinkedIn?](https://omentir.com/help/how-to-find-decision-makers-on-linkedin.md)
- [What is an ICP for B2B sales?](https://omentir.com/help/what-is-an-icp-for-b2b-sales.md)

## Frequently asked questions

**Is website visit tracking a LinkedIn signal?**

That is a different channel. If they visited pricing and you also see them on LinkedIn, you can mention the category, not "I see you were on page 4." Covert tracking in a DM feels hostile.

**How fresh should the signal be?**

Days to a few weeks for posts and job changes. Months for a hire that is still ramping. A 2019 article is not a signal.

**What if the only signal is a like on a post?**

A like is weak. A comment they wrote is stronger because they spent words. Prefer words.

**Should I wait for a signal before any outreach?**

For high ACV, yes when you can. For a broad motion, mix a small cold slice with a larger signal slice, and compare reply rates. Keep the cold slice small enough that it cannot wreck acceptance.

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