# What is a good LinkedIn InMail response rate?
> Targeted InMails often get quoted in a 10 to 25 percent reply band. Spray InMail does worse. Credits make this a paid-media number, not a vanity open rate.
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LinkedIn has published that shorter InMails get better response than long ones. Vendor benches for targeted InMail often sit around 10 to 25 percent. Generic blasts sit lower. Your offer will move this more than the plan name.

Count replies, not opens. An InMail that was opened and ignored still spent a credit if they did not reply (until any refund window). Track positive replies separately.

If you are under 5 percent after a few dozen well-chosen names, the list or the first two sentences are wrong. Do not spend the rest of the month's credits proving it.

InMail should beat a cold invite on the same person only when they will not connect, or when you should not invite. If they would have accepted a normal request, you paid extra for a mailbox they already would have opened as a DM.

Refunds on reply can make a good InMail cheaper than it looks. They do not make a bad template free. See [do InMail credits come back](/help/do-inmail-credits-come-back-if-someone-replies).

## Related

- [How do I write a LinkedIn InMail subject line?](https://omentir.com/help/how-to-write-a-linkedin-inmail-subject-line.md)
- [What is a good LinkedIn message reply rate?](https://omentir.com/help/what-is-a-good-linkedin-reply-rate.md)
- [How many InMail credits do I get with Sales Navigator?](https://omentir.com/help/how-many-inmail-credits-does-sales-navigator-give.md)

## Frequently asked questions

**Is InMail better than a connection note?**

Different funnel. Notes are tiny and cheap. InMail is longer and scarce. Compare meetings per week, not reply rate in isolation.

**Do executives reply less?**

Often, unless the note is short and business-specific. Volume at C-suite is how credits vanish.

**Should I follow up an InMail with an invite?**

If they ignored the InMail, an invite with the same pitch is a pile-on. Wait, or use a different reason later.

**Does Open Profile inflate my InMail stats?**

Those are not InMails. Keep the numbers in different columns.

[Create an Omentir account](https://omentir.com/signup). Pro is $49/month.