# What is a good outbound meeting booked rate?
> As a share of sends, meetings are a small number. A percent or two of delivered email, or a healthy share of positive LinkedIn replies, is a more honest target than a fantasy conversion chart.
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Define it. Meetings booked divided by first touches in a channel, or divided by positive replies. Those two rates tell different stories. Mixing them makes you look like a genius or a failure at random.

Cold email at scale often books well under 2 percent of delivered mail. LinkedIn can look higher on a small, sharp list because volume is capped. Neither number is a promise.

If positive replies do not become meetings, the ask is too big, the calendar is too heavy, or you are talking to people who cannot buy. Fix that before you buy more leads.

No-shows sit after this metric. Track them separately or you will celebrate bookings that never happened.

Compare this month to last month on the same ICP. A blog's "we book 40 percent" is usually a different funnel (inbound, or replies only, or a tiny n).

## Related

- [How do I measure LinkedIn outreach ROI?](https://omentir.com/help/how-to-measure-linkedin-outreach-roi.md)
- [How do I book a meeting from a LinkedIn message?](https://omentir.com/help/how-to-book-a-meeting-from-a-linkedin-message.md)
- [What is a good LinkedIn message reply rate?](https://omentir.com/help/what-is-a-good-linkedin-reply-rate.md)

## Frequently asked questions

**Should I count reschedules as new meetings?**

No. One meeting, maybe moved. Count the show.

**What if I book on a call that started from LinkedIn?**

Credit LinkedIn as source. The booking rate still uses the original denominator you picked.

**Is a high meeting rate with low close rate good?**

You are booking the wrong people. Tighten qualification even if the calendar looks full.

**How does Omentir's three-booking guarantee fit?**

That is a hosted-plan promise with rules. It is not a universal outbound benchmark. Read [the guarantee](/minimum-booking-guarantee).

[Create an Omentir account](https://omentir.com/signup). Pro is $49/month.