# What is social selling?
> Social selling is using networks like LinkedIn to find buyers, start conversations, and stay visible, instead of only cold-calling a list. It is not a license to spam DMs.
- HTML: https://omentir.com/help/what-is-social-selling
- Markdown: https://omentir.com/help/what-is-social-selling.md

LinkedIn popularized social selling as brand, finding people, engaging with posts, and building relationships. SSI is their score for those habits. The useful version is simpler: show up where buyers already are, say something specific, then ask for a conversation.

It is still outbound when you go first. Calling it social does not make a pitch in the invite polite. The people who do this well comment, listen, and send fewer notes.

It is not a replacement for a CRM, a demo, or a product that works. A high SSI with no meetings is a hobby.

If your company banned LinkedIn because "social selling" meant 200 identical DMs, they were reacting to spam. Do the version with a cap and a reason.

Omentir sits on the outbound side of this: find ICP-fit people, send as you, handle replies. It will not post thought leadership for you. That part is still you.

## Related

- [What is LinkedIn SSI and does it matter for outreach?](https://omentir.com/help/what-is-linkedin-ssi.md)
- [How do I comment on LinkedIn posts before outreach?](https://omentir.com/help/how-to-comment-on-linkedin-before-outreach.md)
- [How do I personalize LinkedIn outreach without spending hours?](https://omentir.com/help/how-to-personalize-linkedin-outreach.md)

## Frequently asked questions

**Is social selling just content?**

Content can support it. DMs without any public presence still work. Content without DMs is a brand bet.

**Do I need SSI to social sell?**

No. SSI is a mirror. See [what is LinkedIn SSI](/help/what-is-linkedin-ssi).

**Is this the same as social media marketing?**

Marketing is usually broadcast. Social selling is 1:1 with a name. Different jobs, same app.

**Can SDRs do this, or only founders?**

Anyone with a real profile can. SDRs need a tighter cap because the market sees more of them.

[Create an Omentir account](https://omentir.com/signup). Pro is $49/month.