# What metrics should I track for LinkedIn outbound?
> Watch acceptance, reply rate, positive replies, meetings, and pending pile. Sends only tell you that you were busy.
- HTML: https://omentir.com/help/what-metrics-to-track-for-linkedin-outbound
- Markdown: https://omentir.com/help/what-metrics-to-track-for-linkedin-outbound.md

Minimum set: invites sent, accept rate, first DMs sent, reply rate, positive reply rate, meetings booked, pending invites. Optional: InMail spend and refunds, bounce-equivalent (IDK reports you can only infer), time to first reply.

If accept rate falls, fix targeting and profile before you write a new sequence. If accepts hold and replies fall, fix the first DM. If replies hold and meetings fall, fix the ask or the qualification.

Do not make SSI a team KPI. Do not make profile views a team KPI. They are side mirrors.

Look at these weekly, on the same definitions. Changing the denominator every Friday is how you always "win."

A simple sheet is enough until you have multiple reps. Then the CRM has to store source = LinkedIn and the last message, or you will argue about credit.

## Related

- [How do I measure LinkedIn outreach ROI?](https://omentir.com/help/how-to-measure-linkedin-outreach-roi.md)
- [What is a good LinkedIn connection acceptance rate?](https://omentir.com/help/what-is-a-good-linkedin-acceptance-rate.md)
- [What is a good LinkedIn message reply rate?](https://omentir.com/help/what-is-a-good-linkedin-reply-rate.md)

## Frequently asked questions

**What is a positive reply?**

Interested, referral, or a meeting. "Not now" is useful but not positive. "Unsubscribe" is a stop.

**Should I track time of day?**

Only after the basics are healthy. It is a weak lever.

**How soon can I judge a campaign?**

After enough first DMs that one thread cannot swing the rate. Often 40 to 80. See the A/B testing page.

**Do I track competitor mentions?**

Yes, in notes. It teaches you the real alternatives. It is not a vanity chart.

[Create an Omentir account](https://omentir.com/signup). Pro is $49/month.