# Why are my cold emails going to spam?
> Usually authentication, a new domain, too much volume, dirty data, or content that looks like a blast. Fix infrastructure before you rewrite the joke in the subject line.
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If nobody is opening and nobody is replying, assume spam or a dead list before you assume the opener is boring. Open rates that fall off a cliff after a volume increase are a reputation story.

Checklist that actually moves placement: SPF, DKIM, and DMARC on the sending domain. A warmup period. Verified addresses so bounce rate stays low. A per-inbox cap. A physical address and a working unsubscribe on commercial mail, which US CAN-SPAM expects.

Content still matters, but it is second. Image-only mail, URL shorteners, giant tracking pixels, "ACT NOW," and five CTAs look like 2014. Plain text, one link, one ask, from a person, does better.

Purchased lists are how domains die. Even "verified" dumps include traps and old addresses. Build or rent lists you can explain. GDPR still applies to the people on them if they are in the EU.

Do not launder a burned domain by swapping tools. The domain is the patient. Rest it, fix DNS, lower volume, and only then test copy. A new sequencer on a poisoned domain is a new coat of paint.

## Related

- [How many cold emails can I send per day?](https://omentir.com/help/how-many-cold-emails-can-i-send-per-day.md)
- [Is cold outreach legal under GDPR and CAN-SPAM?](https://omentir.com/help/is-cold-outreach-legal-gdpr-can-spam.md)
- [What is a good cold email reply rate?](https://omentir.com/help/what-is-a-good-cold-email-reply-rate.md)

## Frequently asked questions

**How do I know I am in spam versus ignored?**

Seed inboxes at Gmail and Outlook. If seeds land in spam, it is placement. If seeds land in inbox and strangers still ignore you, it is copy or list.

**Does a custom tracking domain help?**

It can, if it is aligned and not a random tiny site. A shady redirect will not help.

**Should I use my Google Workspace for cold?**

You can ruin the workspace that also holds customer mail. Many teams keep cold on a separate domain for that reason.

**Is this LinkedIn's fault?**

No. LinkedIn DMs do not fix an email domain. Different channel, different reputation.

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