My Product

My Product is the workspace profile of what you sell, who it helps, and why someone should care. Omentir uses that context when agents discover leads, score fit, and draft outreach. Without it, personalization collapses into generic openers that sound the same as every other tool.

Think of it as the brief you would hand a new SDR on day one: product story, buyer pains, proof points, and the language you actually use with customers. The difference is that every agent and campaign can read the same brief.

Write for a smart stranger. Name the product, the job it does, the buyer it serves, and the outcomes you can defend. Include the phrases your best customers use. Avoid marketing fog that no prospect would recognize in a LinkedIn message.

Website import can speed the first draft when you have a live product site. You still need to edit for accuracy. A polished homepage and a truthful sales pitch are not always the same document.

• Clear one-sentence offer and category
• Buyer roles and situations that convert
• Pains and triggers worth mentioning in outreach
• Differentiators you can stand behind in a short DM

Classic lead finders use product context together with titles, industries, locations, and keywords. Steal Customers still needs My Product complete so outreach can explain your offer when commenting buyers get a first message. Operator tools on MCP and REST can read and update the profile so Claude, ChatGPT, or Cursor keep context current.

If replies sound off-topic, fix My Product before you blame the model. Bad brief, bad copy.

Update My Product when you change pricing positioning, ship a new wedge feature, pivot ICP, or notice campaigns still pitching an old story. A stale product profile is a quiet way to burn a warm list with outdated claims.

Write the offer the way you would say it on a call: who it is for, what result they get, and what you do not do. Avoid adjectives that a first customer cannot see. If onboarding still needs you on a Zoom, do not claim a two-minute start.

Update My Product when the product changes. Agents and campaigns read this profile. A stale paragraph about a feature you removed will show up in twenty messages before you notice. Treat it like production copy, because it is.

It is not a public marketing site and not a substitute for a landing page. Prospects do not read it. Your agents do. Keep it specific enough to write a first message and short enough that you will actually maintain it.