How should I write a LinkedIn About section for SDR or BDR outbound?
About is the second page of the invite. They already saw the photo and headline. If About is a wall of adjectives, they bounce. If it names their job and a problem they have, they stay long enough to accept.
A working shape: one sentence on who you help, two sentences on the problem in their language, one proof (a number, a logo, a before/after they can believe), then how to talk to you. First person. Short paragraphs.
Do not paste the company About. Do not start with "passionate about connecting people." Do not hide the sales job. They know. Pretending you are a journalist makes the first DM worse.
SDRs who sell for a named product should say that. "I work with {company} on {problem} for {role}" is clearer than a personal brand that does not match the email domain.
Rewrite when the ICP changes, not every Friday. Pair it with a headline that matches. The rest of the profile notes are in optimize your profile for outbound.
Frequently asked questions
Long enough to scan on a phone, short enough that they do not need a heading structure. A few short blocks beat one essay.
You can put a link lower down. Do not make the first line a booking page. The invite already feels like a pitch.
A little. Stuffing "SDR BDR AE closer hunter" reads as a resume hack. Write for the buyer first.
If it is still true and still short. Signature poems that thank the reader for their time do not belong on LinkedIn.
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