How do I measure LinkedIn outreach ROI?
Pick a window (four weeks). Add tool cost, paid LinkedIn, and hours at a honest rate. Add meetings that came from the motion, and closed revenue if the cycle is short enough. Divide. That is an ROI sketch, not a PhD.
Sends, views, and SSI are not the numerator. Pipeline is. If you must have an activity metric, use accepts and positive replies as leading indicators, then distrust them when meetings do not follow.
Attribute a meeting to LinkedIn if the first conversation started there, even if you booked on email. Do not double-count the same demo in three channels.
Compare against the next best use of the hours. If founder time is worth more in product, the ROI bar is higher. That is a real trade, not a motivational poster.
Omentir's $49 Pro plan is easy math if one extra customer covers it. It still fails if the ICP is fiction. The guarantee page is the honest version of that bet.
Frequently asked questions
Separately, or not at all, until inbound DMs show up. Mixing content brand with outbound ROI muddies both.
Track meetings now and revenue in a later cohort. Do not pretend week-two ROI includes those deals.
Yes, as a qualitative cost. A banned founder profile is expensive. Conservative volume is part of ROI.
No. People book off a thread with no click. Ask "how did you hear about us" on the call.
Run the outreach from your own LinkedIn account
Omentir finds ICP-fit buyers, drafts connection notes and messages, and keeps replies in one inbox. You still choose the daily send limits.
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