What is a good outbound meeting booked rate?

Define it. Meetings booked divided by first touches in a channel, or divided by positive replies. Those two rates tell different stories. Mixing them makes you look like a genius or a failure at random.

Cold email at scale often books well under 2 percent of delivered mail. LinkedIn can look higher on a small, sharp list because volume is capped. Neither number is a promise.

If positive replies do not become meetings, the ask is too big, the calendar is too heavy, or you are talking to people who cannot buy. Fix that before you buy more leads.

No-shows sit after this metric. Track them separately or you will celebrate bookings that never happened.

Compare this month to last month on the same ICP. A blog's "we book 40 percent" is usually a different funnel (inbound, or replies only, or a tiny n).