How do I nurture leads without harassing them?
Harassment is a volume problem wearing a strategy hat. If the person already said not now, or they never replied, another identical bump is not nurture. It is you failing to close the loop.
A humane cadence after a real conversation: one useful note when something actually changed (a hire, a product they use, a date they named), then silence. Useful means they could act on it without buying. A recap of your deck is not useful.
Space channels. Do not DM, email, and call the same week unless they asked for a follow-up. One surface per touch. If they picked LinkedIn, stay there until they give you email.
Write a stop rule before you start. Example: two follow-ups after a positive reply, or a breakup after silence, then they leave the sequence. Put them on a quarterly check-in list if the account is real. That list should be short enough that you still remember who they are.
If you cannot name why this note exists today, do not send it. The polite version of nurture is absence. See follow up without being spammy.
Frequently asked questions
Only if they opted in. A cold DM is not a newsletter signup. Do not add them to marketing automation from a LinkedIn reply.
Put a date. Send one note near that date. Do not fill the gap with "just checking in" every two weeks.
It can. Recipients can tell. If the drip cannot add a new fact, it is a bump with a nicer name.
Honor stop, unsubscribe, and "don't contact me." Laws differ by channel and country. The social test is simpler: would you still send it if they could reply in front of your CEO?
Run the outreach from your own LinkedIn account
Omentir finds ICP-fit buyers, drafts connection notes and messages, and keeps replies in one inbox. You still choose the daily send limits.
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