How do I reach the C-suite on LinkedIn?
C-level inboxes are a graveyard of "love your thought leadership." Lead with a company-level fact: a hire, a launch, a risk, a number they already published. Then one question. Then stop.
A director who owns the workflow will often reply faster and pull the exec in. Direct-to-CEO is for founder-to-founder, tiny companies, or when the CEO is clearly the buyer. Title vanity is not a strategy.
Keep the first DM under two sentences. No deck. No 30-minute default. 15 minutes with a named outcome, after they show interest.
InMail can be the right paid shot when they will not accept strangers. Spend the credit only if the trigger is real. A spray of CEO InMails is how the month's credits disappear.
If an assistant replies, treat them as a person with power, because they are. Ask how they prefer to schedule. Do not go around them on personal email you guessed. More on this motion in reaching the C-suite.
Frequently asked questions
You can. Do not send the identical note. If both accept, do not run two pitches that conflict. Pick a champion.
Some live there. Some have someone check it. Assume a short half-life. Do not write a memo.
Only if it is true and that person would confirm it. Fake proximity is a career-limiting move.
Their weekday morning is a reasonable default. The line still matters more than 7:42 a.m.
Run the outreach from your own LinkedIn account
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