Should cold emails include images?
Image-heavy HTML is how 2014 newsletters looked. Filters still treat big pictures, tracking pixels, and three buttons as promo. A cold first touch should look like a person wrote it in a normal client.
A small text signature is fine. A hero banner is not. Animated GIFs are not.
If you need a screenshot, send it after they ask, or host it behind a normal URL. Do not embed a tracking pixel farm.
HTML can still be simple: one font, one link, no layout tables from 2008. Many good cold programs send near-plain text.
Follow-ups can stay text too. You are not a magazine.
Frequently asked questions
Optional. If the client blocks images, the mail should still make sense. Put the meaning in text.
Yes, technically. They also inflate fake opens. Some teams turn them off and watch replies instead.
Not in email one. Attachments from strangers look like malware. Link after they ask.
It makes you look like a campaign. First touch can skip the brand kit.
Run the outreach from your own LinkedIn account
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