What is an ICP for B2B sales?
ICP is the company: industry, size, geography, tech, and the situation that makes them buy. Persona is the human inside it: title, job, and what they are measured on. People mash those words together. Keep them straight so the list does not turn into "anyone with a pulse."
A useful ICP includes disqualifiers. No SMBs if you cannot support them. No industries where you cannot store the data. No companies that just bought your competitor for a three-year contract, unless you have a reason. Outbound dies when the filter is only vanity logos.
Write one sentence: we help [role] at [type of company] who are dealing with [visible problem] get [outcome] without [painful alternative]. If that sentence is vague, the DM will be vague. We use a version of this in getting first B2B customers.
Your first ICP is a guess. The real one shows up in who replies and who pays. After 30 conversations, rewrite the sentence. Do not protect the original guess because it is in a slide.
Omentir asks for this up front in My Product and in lead finders. If you skip it, the agents will still find people. They will just find the wrong ones.
Frequently asked questions
Narrow enough that two customers would recognize each other. "B2B SaaS in the US with 20 to 200 people, founder-led sales" is a start. "Companies that want to grow" is not an ICP.
Yes, as separate campaigns. Mixing two ICPs in one sequence makes the copy lie to half the list.
It is the floor. Trigger and pain make it a list worth sending to. A 200-person company in your industry with no problem you can see is still a maybe.
Whoever talks to buyers. If those people disagree, go read the last ten closed deals together instead of workshopping adjectives.
Run the outreach from your own LinkedIn account
Omentir finds ICP-fit buyers, drafts connection notes and messages, and keeps replies in one inbox. You still choose the daily send limits.
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